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Strategic Planning - Does my Piggery need it?

If you want to increase your chances of success a strategic plan is the way to go.

Your business plan is a blueprint for how your business will work and become profitable, your strategic plan is why all your plans are going to work - the reasoning behind it all.

The Strategic Plan needs to address:
  • Your business' vision (what is your ideal?)
  • What is your mission?  (What do you want to do?)
  • Who are your customers and what exactly do they want to buy?
  • Who are your competitors and how do you compare with them?
  • What drivers for change  may effect what our customers want in the future?
  • How will these driver impact on your competitors?
  • Are  you able to meet your customer's needs today while preparing for future change?
  • What are you best at doing?
  • Is everything you are doing aligned with your vision?

What are your goals?

  • Short term (learn as much as possible about the free range industry)
  • Intermediate (develop a farm system that allows you to meet your vision)
  • Long Range (develop a well known and respected brand)

SWOT Analysis

  • Strengths (marketing experience, butcher?, chef, selling ability etc)
  • Weaknesses (lack of knowledge of the industry, dont like direct selling etc)
  • Opportunities (demand, networking with other producers, market for breed)
  • Threats (deceptive labelling, distance to markets and abattoirs, imports)
 Formulate Your Strategy!

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The opinions, advice and information contained in this website have not been provided at the request of any person but are offered by  PROOF and Australian Pig Farmers solely for informational purposes. While the information provided has been formulated in good faith, it should not be relied on as a substitute for professional advice. Australian Pig Farmers, PROOF or do not accept liability in respect of any action taken by any person in reliance on the content of this publication.

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