Becoming a Licensee

Becoming a PROOF Licensee allows you to use the PROOF 'PASTURED' logo on product packaging and promotional material. PROOF free range certification is available in Australia and New Zealand.

The Approval Process

To become certified with PROOF a business must first complete the online application (see below) that will include a questionnaire about compliance and commitment to the PROOF Core Values

  • The cost of certification will be calculated during the application process and will depend on the number and type of different livestock on the farm.  The registration invoice must be paid prior to the application being processed.
  • After payment has been received, a confirmation email will be sent that will contain links to documents that will enable the applicant to complete a self-assessment of their operations through an internal audit.  For pork and egg producers, there will also be a Food Safety Risk Assessment or a HACCP Plan to be completed and the links to these documents will be available in the confirmation email.
  • The internal audit must be completed and submitted online for review before the application can progress.
  • The completed internal audit will be appraised by a qualified and registered auditor.  The auditor may contact the applicant if any further information is needed.  It is best to give as much information as you can in your audit report and upload pictures and documents to speed the audit process if you wish.  There is a facility in the audit form that will allow you to do this easily.
  • If you prefer not to do your own internal audit, or there is a special need, there is an option during application to pay for an auditor to attend your farm.
  • Once the internal audit has been successfully appraised, the application will be reviewed by PROOF.  
  • The Food Safety Risk Assessment of HACCP Plan should be submitted by this time.
  • Once approved, the applicant will be sent a PROOF Trademark Licensing Agreement.  This document only becomes valid after it has been signed and received.
  • The application is finalized and a welcome email is sent that will contain the PROOF Licensee logo files for your use and instructions on how to complete your online profile. 

A percentage of farms are selected at random for audits through out the year.  At least 7 days notice will be given if you are to undergo an audit.  The cost of the audit is included in your fees, however, if the auditor reports any non compliance that would trigger a further farm inspection, the cost will be borne by the producer.  If a producer cannot give access to their farm on the chosen date, we may have to reschedule at the producer's cost.

Each applicant must also be aware of and understand the Rules for the PROOF Trademark and licensing.

The onus of proof in relation to claims made by individual producers is the responsibility of that producer.  The producer will be accountable for all statements they make about their farming practices and claims made about their product.

Website Listing

All Licensees will be required to list their farms on our website.  This is done automatically and producers can control how much information they wish to display in their profile settings.  The minimum requirements are business name, contact details, website or facebook page, state and town.

Cost:

The base fee is $195 per year for small farms and further fees will be applied depending on the size and nature of your business.  The fee scale is available here.

All producers share the cost of the auditing program through their fees and a RABQSA accredited auditor will perform the audits.  Fees are scaled to the level of production and the time an audit would take.

Non Compliance

Transparency is very important to us and apart from our auditing process, we rely on our network of producers and supporters to keep our system honest. We offer a facility for anyone with concerns about the use of the PROOF logo to contact us.

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Disclaimer

The opinions, advice and information contained in this website have not been provided at the request of any person but are offered by  PROOF and Australian Pig Farmers solely for informational purposes. While the information provided has been formulated in good faith, it should not be relied on as a substitute for professional advice. Australian Pig Farmers, PROOF or Free Range Farm Management do not accept liability in respect of any action taken by any person in reliance on the content of this publication.

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