Becoming a Licensee
Becoming a PROOF Licensee allows you to use the PROOF 'PASTURED' logo on product packaging and promotional material. PROOF free range certification is available in Australia and New Zealand.
The Approval Process
To become certified with PROOF a business must first complete the online application (see below) that will include a questionnaire about compliance and commitment to the PROOF Core Values
A percentage of farms are selected at random for audits through out the year. At least 7 days notice will be given if you are to undergo an audit. The cost of the audit is included in your fees, however, if the auditor reports any non compliance that would trigger a further farm inspection, the cost will be borne by the producer. If a producer cannot give access to their farm on the chosen date, we may have to reschedule at the producer's cost.
Each applicant must also be aware of and understand the Rules for the PROOF Trademark and licensing.
The onus of proof in relation to claims made by individual producers is the responsibility of that producer. The producer will be accountable for all statements they make about their farming practices and claims made about their product. PROOF certification is your pledge that the meat or eggs from your farm have been produced in compliance with the PROOF Standards. Your PROOF certification means you stand by what you sell.
All Licensees will be required to list their farms on our website. This is done automatically and producers can control how much information they wish to display in their profile settings. The minimum requirements are business name, contact details, website or facebook page, state and town.
The base fee is $195 per year for small farms and further fees will be applied depending on the size and nature of your business. The fee scale is available here.
All producers share the cost of the auditing program through their fees and a RABQSA accredited auditor will perform the audits. Fees are scaled to the level of production and the time an audit would take.
Transparency is very important to us and apart from our auditing process, we rely on our network of producers and supporters to keep our system honest. We offer a facility for anyone with concerns about the use of the PROOF logo to contact us.
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